Event Website 'École d’Hiver de la Technologie'
Tanit Training and Consulting is a pioneering organization dedicated to fostering innovation and knowledge-sharing across North Africa. Their flagship event brings together participants from Tunisia, Morocco, and Algeria to explore the latest advancements in: AI IoT Electronics
Sousse, Tunisia
2017
Training Center
100+
Challenge
The tech landscape in North Africa is rapidly evolving, but access to cutting-edge knowledge, resources, and networking opportunities remains limited. Many professionals and enthusiasts struggle to stay updated on emerging trends, collaborate across borders, and showcase their innovations on a larger stage.
Results
Tanit Training and Consulting’s event bridges this gap by offering a dynamic platform for learning, networking, and innovation. Through keynote speeches, hands-on workshops, and interactive exhibitions, participants gain insights into AI, IoT, electronics, and other transformative technologies. The event fosters cross-border collaboration, empowering attendees to share ideas, build partnerships, and drive technological advancements in their communities.
35%
Improved onboarding process
25%
Increase in user retention
84%
Increase in time spent on website
Process
Research & Analysis: We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
Information Architecture: Based on the research findings, we restructured the app's navigation and content, prioritizing features and information according to user needs.
Wireframing & Prototyping: We designed low-fidelity wireframes to visualize the new layout and navigation, iteratively refining them based on user feedback. Afterward, we built a high-fidelity, interactive prototype to test the design.
Usability Testing: We conducted usability tests with a diverse group of users to validate the design and identify areas for improvement. Based on the feedback, we made necessary adjustments to the design.
Visual Design & Style Guide: We developed a cohesive visual language, including color schemes, typography, and iconography, ensuring consistency throughout the app. We also created a style guide to maintain design consistency in future updates.
“ With our new visual branding and language in place, the new Tanit brand clearly captures the essence of our current and target customer base, our employees, and our values. ”
Walid Ben Mabrouk
CEO, Co-founder | Tanit Consulting
Conclusion
The modernization of the subscription management platform successfully addressed the core usability issues and improved the overall user experience. By focusing on simplifying the interface and optimizing workflows, we were able to create a more efficient and enjoyable platform for users. The significant improvements in user engagement, satisfaction, and subscription rates underscore the importance of user-centric design in achieving business success.